To explore the potential of three groundbreaking Artificial Intelligence tools, I created an ad video that reimagines and elevates Christmas sweaters to iconic status.
Using Sora, Runway, and Midjourney to generate images and clips, I refined and edited the final project in Premiere Pro, aiming to assess whether these technologies could one day rival the creative output of large production teams in web content creation.
From Desk to Stunning: Quickly Creating AI-Generated Videos Solo
A video created quickly without leaving the desk—no need for models, stylists, photographers, or a full production team.
Just a few years ago, this would have seemed impossible. But today, with the power of AI, it’s within everyone’s reach.
Midjourney generated the initial image, which I refined with Photoshop's Generative Fill and Expand. I used RunwayML to bring the image to life, Looka to inspire the logo, and Suno.ai to compose the music, which I subtly adjusted to fit the background. The editing and animations came together effortlessly with After Effects and Premiere Pro—delivering polished results without the challenges of a traditional photoshoot.
Courage in the Arena: Civil Protection and the Course de Vaches
A closer look at the Civil Protection's critical role during the Course de Vaches. As the only team allowed to enter the arena, they risk their own safety to provide immediate assistance to the injured, showcasing their bravery and professionalism in challenging situations.
Day and Night: Civil Protection at the Fêtes de Bayonne
This video highlights the tireless work of the Civil Protection during the Fêtes de Bayonne, operating seamlessly alongside the Croix Rouge, SAMU, and firefighters. Discover how their exceptional organization ensures safety for all participants, from dawn to dusk.
Civil Protection at the Fêtes de Bayonne: From 2005 to Today
A look back at the Civil Protection's involvement in the Fêtes de Bayonne from 2005 to today. This video, featuring archival photos, highlights the commitment and efforts of those ensuring safety during one of the Basque Country's most iconic events. A visual record of years of dedication and collaboration.